Alongside her modelling career, Chelsey Weimar wanted to develop a platform where she could merge all her ideas and inspirations into one overarching website for women. This has become Project Comfortable. Her motto is “less is more” and that was the common thread when developing this platform. When forming the design, we tried to stay as close as possible to Chelsey, to help her achieve her goal of developing something close to her heart with the potential to grow into something bigger that expresses the importance of female positivity.